Must My Aspiring Influencer Friend Stop Exploiting Me for Material?
One Side: One Friend's Perspective
Sometimes I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it feels like a jumpscare.
My best friend of 10 years, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.
She is an extrovert, she feels the need to record everything constantly. During meals out, she says, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. It also frustrates me because the food gets cold.
She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes I'm captured while I’m eating, or simply tagging along. Later, I appear on her feed later, and it pops up like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It feels invasive.
She also expects me to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has turned into me being her free crew. She could easily employ someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. She’s taken me to several brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.
I appreciate that she has supported me with my design career, but I resist our friendship to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.
She will say, “OK, look happy!” and record me laughing with another. It’s so silly. It's crucial her to recognize that our decade-long friendship still has limits. I love being with her, but I also want to enjoy it without being recorded, edited, or posted for an viewers. I am not a prop for her Instagram.
The Other Side: Marielle
I hope Beth to see that the creations we make together can get us an opportunity.
I love shooting content. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in novel forms.
I don’t see myself as a professional creator yet, but it’s smart to generate income from your passions. I admire people on TikTok who execute that style of informal, self-made film-making.
Creating content is my interpretation of living actively: noticing the nuances, sharing them with an audience that values the craft behind it. I never intend to make my friend uneasy. Bringing her to industry events was my method of sharing opportunities, providing her a chance to witness behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it's simply being pragmatic.
I would take her to such functions even if she refused to assist me, but I want her to see what the content we make together can achieve: a foot in the door. I know not everyone likes being filmed, but sometimes spontaneity is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.
I don't demand anybody to be my personal filmmaker, but companions support one another in minor capacities. My assumption was recording a clip now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes endeavors energetic and enjoyable. I don't compel her to participate in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I document our shared experiences.
I value our friendship profoundly and don’t want making videos to come between us. I am ready to find middle ground: like asking before recording, and avoiding shots that might make her self-conscious.
This is not about control, it’s about expressing my perspective while still considering hers. Obviously making content is not a replacement for real connection: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.
Outside Perspectives: Public Sentiment
Is it right for her to stop filming herself and her friend when they are out together?
Nothing is more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25
If you’re doing something as a career, you can’t ask your friends for assistance every time, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is content. She must to honor her friend's personal space.
Another reader, 26
Marielle might love making content and showing off her life online, but it isn't for everyone. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27
It sounds like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it appears.
One opinion, 53
She seems to be neither present nor genuine when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71
Your Turn to Be the Judge
Consider this question: is Marielle over-exposing their friendship?